Mahindra reveals the new \u201cTwin Peaks\u201d brand identity crafted exclusively for SUV and lifestyle bakkies
Announcement of the New positioning statement \u201cUnleash the Explorer in You\u201d
XUV700 to be the first vehicle to wear the Twin Peaks logo
Centurion, June 28, 2022: Mahindra South Africa yesterday unveiled its new visual identity including a brand-new logo that will differentiate its future product portfolio. Characterised by the \u2018Twin Peaks\u2019 logo, this represents the bold new direction Mahindra has embarked on with new-age products that have been designed to deliver a new-age ownership experience.<\/p>
The new Twin Peaks logo and visual identity was created by Mahindra\u2019s Global Design Team. It embodies the company\u2019s willingness to change and embrace a new world order.<\/p>
In designing the new logo and visual identity, the design team worked to incorporate Mahindra\u2019s ethos of creating truly authentic SUVs and lifestyle bakkies for personal exploration and adventure.<\/p>
The new visual identity evokes a powerful emotion of freedom and the brand statement of \u201cUnleash the Explorer in You\u201d. It also reflects Mahindra\u2019s ambition and ability to take new challenges head on.<\/p>
Speaking on the occasion, Sachin Arolkar, Head of International Operations, Automotive Division, Mahindra & Mahindra Limited said, \u201cThe new look of brand Mahindra with its formidable product range shall enable its customers to explore the terrains of South Africa in a most adventurous way. No matter if it\u2019s city roads or the gravel backroads of the Karoo. The visual overhaul of our identity will be done in a phased manner across our nameplates of SUV and lifestyle bakkies, and across all the virtual and physical touchpoints where our customers interact with us.\u201d<\/p>
\u201cOur new logo is more than just a visual change. It heralds a new growth phase for Mahindra in South Africa,\u201d says Rajesh Gupta, CEO of Mahindra South Africa. \u201cIn the coming months customers will see a complete rejuvenation of our approach and several exciting new additions to our range of authentic SUVs and lifestyle bakkies.\u201d<\/p>
The new visual identity will be seen throughout South Africa at Mahindra\u2019s growing network of dealers and new products in the coming months, starting with the all-new XUV700 and followed shortly thereafter by the Scorpio-N.<\/p>
For more on the Mahindra brand reveal, watch the film here: https:\/\/youtu.be\/ouRSUcDHD4w and follow #UnleashTheExplorerInYou.<\/p>
Source: https:\/\/mahindra.co.za\/<\/a><\/p> ","protected":false},"excerpt":{"rendered":" Mahindra reveals the new \u201cTwin Peaks\u201d brand identity crafted exclusively for SUV and lifestyle bakkiesAnnouncement of the New positioning statement \u201cUnleash the Explorer in You\u201dXUV700 to be the first vehicle to wear the Twin Peaks logoCenturion, June 28, 2022: Mahindra South Africa yesterday unveiled its new visual identity including a brand-new logo that will differentiate … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/posts\/461"}],"collection":[{"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":0,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autocity.dev.webeng.co\/mahindra-site\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}